Most problems with a commercial start long before the shoot, at the moment the task is described in a single sentence. Here is what to decide before your first talk with a studio.
Where the spot will run
Website, social ads, a marketplace listing, a screen at a trade show: each placement has its own length and frame format. It is cheaper to shoot the vertical ad and the horizontal website version on one day than to reshoot later.
Make a list of placements in advance. The studio will put the right shots into the shot list, and one shoot will give you every version.
What else to decide before the call
A budget range saves time for both sides: the studio can suggest a format that fits it right away. The launch date sets how much time is left for preparation.
- One task per spot: sell, introduce or explain
- A budget range, even a rough one
- A list of versions: length, frame format, placements
- Two or three videos you like, and what exactly you like about them
Section: Commercials
