From the outside a commercial looks like one shoot day. In fact half the work happens before it and another third after it.
Preparation
Script, storyboard, shot list, casting and locations, an hour-by-hour plan of the day. Thanks to this the shoot day runs without stops and nobody on set has to decide what to film next. An extra shoot day costs more than a day of preparation.
Edit, grade and sound
The edit builds the story, the grade brings every shot to one look, and the sound makes the spot feel expensive. Good preparation shortens this part too: when the footage follows the plan, the edit stops being a hunt for lucky takes.
Section: Full production
