Short vertical videos get the most views, which is why feeds are full of them. For a brand's video not to get lost, it is worth shooting it as part of a series.
A series instead of a one-off
Five to ten videos shot in one day and in one style cost little more than a single one. You can post them for a month and test in ads which idea works best.
What makes a short video work
The first two seconds decide whether people keep watching. Each video should carry one thought, and the vertical frame is better planned in the shot list from the start than cropped later from a horizontal one.
- The key point in the first two seconds
- One thought per video
- Vertical framing from the start
Section: Commercials
